PLACEHOLDER CLIENT
A festive launch built around one creator, not twelve
Comedy
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PLACEHOLDER CLIENT
PLACEHOLDER COPY. A consumer tech brand replaced quarterly bursts with a year-long partnership. The point was not frequency; it was that the audience stopped reading it as advertising.
The numbers
How it was built
How Sociollico engineered the PLACEHOLDER CLIENT campaign, from the brief we were handed to what actually happened.
PLACEHOLDER COPY. Four campaign bursts a year, each one starting the relationship with the audience from zero.
PLACEHOLDER COPY. Fund one creator for the full year and let the product appear the way a product actually appears in someone's life.
PLACEHOLDER COPY. Monthly beats, no fixed script, a single review gate for brand safety rather than line-by-line approval.
PLACEHOLDER COPY. Recall nearly tripled against the burst model, and the cost per retained impression fell every quarter.
“PLACEHOLDER COPY. They talked us out of the campaign we asked for. It was the right call and they had the data to prove it.”
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PLACEHOLDER CLIENT
PLACEHOLDER CLIENT
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Or something nothing like it. We work across technology and ten other categories.
Case study published August 2025. Discipline: Technology.