PLACEHOLDER CLIENT

Building a roster instead of buying a campaign

PLACEHOLDER COPY. A regional brand wanted national creators. We built them a local roster instead, and it outperformed on every measure that mattered.

Food
December 2024

Sociollico supplement bottles arranged on a steel counter in a laboratory

The numbers

8
regional creators: 0.4x
cost per engagement

How it was built

The architecturebehind theoutcome.

How Sociollico engineered the PLACEHOLDER CLIENT campaign, from the brief we were handed to what actually happened.

01The challenge
PLACEHOLDER COPY. The brief asked for names the board would recognise.
02The idea
PLACEHOLDER COPY. Recognisable to the board is not the same as trusted by the buyer.
03The execution
PLACEHOLDER COPY. Eight creators across four languages, briefed once, left alone after that.
04The result
PLACEHOLDER COPY. Cost per engagement came in at under half the national-creator model, and the content was usable as paid social afterwards.

More work